BAIC

JOY: KEYWORDS OF THE DESIGN CONCEPT ARE...

BAIC brand JOY concept car interprets the design concept of CAPITAL BEAUTY. It will bring users a quiet sense of satisfaction and practical comfort. The design of "confident, warm and Oriental charm" is the beautiful vision of the BAIC brand for future travel.

We extracted the basic elements from the humanistic characteristics and urban architecture of the East, and continued to study, aiming at the linear curvature design and the processing of chamfer, the basic pattern was formed, with order and temperature.

The balanced number: Five

Joyful

Off-road performance

Joyful

Outdoor experience

Joyful

Stylish journey

Regarding the design of the front face, we start from the basic graphics and combine the balanced and stable number "five" to form a highly identifiable "five-hole element" design, representing the integrity of the Eastern spirit. Combined with the requirements of different models of the BAlC brand, the five elements of differentiation are formed to strengthen the visual identity of the BAlC brand.

The "poised" ratio. The JOY concept car is 5013 mm long, 2042 mm wide and has a wheelbase of 3000 mm. Large shaft ratio and low wind resistance profile bring stable posture and spacious interior space to the user.

"Leisurely" surface. The simple and pure curved design, combined with the strong wheel arch surface, creates a safe body image, with speed, and cutting sense of the line, reflecting the young fashion, as well as a sense of controlled movement.

Oriental & stylish

The details of the Oriental tide
combined with fashion

The interior design of the JOY concept car shows the charm of warmth and national tide everywhere.

Scenario-based Design

The fashion design
expression technique is
used to integrate
Oriental aesthetic
elements into the interior
design.

Ripple-design control panel

"福"character sound panel

Oriental style cockpit

In the coming years, JOY will inspire the BAIC brand's strong product lineup. We firmly believe that BAIC will bring thousands of families the best trave experience!

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