Beyond Great Vehicles: Building Global Connections and Nurturing Every Owner’s Passion
On July 5, 2026, BAIC Brunei hosted an exclusive weekend road trip for BAIC owners. X55, B30, and B40 owners from across Brunei gathered and set off, traveling through the scenic landscapes of Temburong and enjoying a special time together. Through its global owner community, BAIC is fostering cross-cultural exchange, bringing greater warmth to its global operations and a more refined touch to its services.
01 Owners Set Out Together on an Exclusive Scenic Road Trip
On the day of the event, BAIC owners gathered at the BAIC showroom in Bandar Seri Begawan, Brunei. Driving BAIC X55, B30, and B40 models, they set off in convoy on a scenic drive to Abode Resort & Spa in Temburong District.
Unlike a traditional test-drive event, the weekend road trip offered BAIC owners an immersive lifestyle experience created specifically for them. Traveling together allowed owners to move beyond the usual solo driving experience, exchange ownership insights face to face, and share their experiences of off-road and city driving. United by passion and connected through interaction, BAIC continues to move forward together with owners around the world.
Upon arrival at the resort, a variety of leisure and interactive activities got underway. Owners mingled freely and relaxed together. A commemorative edition of the B40 was also presented exclusively to attending owners for the first time. Featuring rugged off-road performance and a custom-designed exterior, the vehicle drew strong interest from owners and off-road enthusiasts at the event.
02 Exclusive Product Preview Signals Expansion of the B40 Lineup
During the event, BAIC Brunei offered attending owners an exclusive product preview and screened a concept video, providing an early look at plans for new additions to the B40 series that will further expand BAIC’s rugged SUV lineup. The B40 meets a wide range of driving needs, from daily urban commuting and long-distance outdoor travel to extreme off-road driving, further strengthening the global competitiveness of BAIC’s off-road vehicle lineup.
03 Sustaining Overseas Market Growth Through Owner Community Engagement
The weekend road trip was a key owner community initiative as BAIC continues to deepen its presence in Brunei. BAIC International has consistently looked beyond vehicle sales alone. By continuing to build owner communities and organize exclusive in-person events, the company offers customers a complete mobility and lifestyle experience beyond the vehicle itself and brings the brand closer to local customers. Through regular owner events and a localized service system, BAIC is steadily expanding its owner community in Brunei. With a more personal approach to owner engagement, the company continues to strengthen BAIC’s reputation and brand affinity in the local market.
In markets around the world, BAIC International works with authorized dealers to organize a wide range of owner community events, including road trips, private new-product previews, and in-person experience events. By bringing its well-established owner engagement model from China to markets around the world, BAIC gives every owner a sense of belonging-connected through their vehicles and united on the journey ahead. Looking ahead, BAIC International will continue to work with its global partners, building on high-quality products, stronger owner communities, and comprehensive services. The company will deepen its presence across major regional markets, move forward with owners worldwide, and together open a new chapter in intelligent mobility.
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