“BAIC B30 Night” Ignites Mexico
Recently, BAIC Mexico launched “BAIC B30 Night”, an exclusive offline event focused on its flagship, the B30. The event was held simultaneously at seven key dealerships across Mexico. It energized the retail market and boosted consumer enthusiasm, creating momentum for BAIC’s long-term growth and steady expansion in Mexico.
The campaign was built around three core objectives: identifying prospective customers, increasing market visibility, and driving retail sales. In partnership with dealer groups across seven locations, it delivered an immersive product experience for all attendees.
To maximize the campaign’s impact, BAIC Mexico and its dealerships built a full-funnel customer acquisition system combining online traffic generation and in-depth offline engagement. Online, the team leveraged major social platforms including Facebook and Instagram through topic posts, targeted advertising, and influencer partnerships to amplify the event’s reach. Offline, customer follow-up outreach, shopping mall activations, and community promotions were used to engage existing owners, prospects, and potential buyers. Across all participating stores, 472 visitors attended in total, with one location drawing as many as 136 attendees, reflecting strong consumer interest in the B30 in Mexico.
Designed to brand standards, the event created an immersive experience featuring the B30e hybrid as the centerpiece, surrounded by camping tents, folding tables and chairs, and a full set of outdoor gear to highlight the model’s outdoor versatility and multi-scenario capabilities. On-site test drives allowed visitors to experience the B30’s handling and off-road performance firsthand, building genuine confidence in the product.
“BAIC B30 Night” successfully drove sales growth at the dealership level and, through professional product presentations, immersive experiences, and high-quality brand showcasing, further strengthened BAIC’s recognition and reputation in Mexico, laying a solid customer foundation for future model campaigns. Going forward, BAIC International will continue to deepen its presence in the Mexican market, develop more locally tailored and precisely targeted brand activities, steadily grow its brand influence and market share, and deliver quality products and services to local customers.
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