BAIC Makes Its Hungarian Debut as BAIC International Accelerates Expansion Across Central and Eastern Europe - BAIC Group official website

BAIC Makes Its Hungarian Debut as BAIC International Accelerates Expansion Across Central and Eastern Europe

On March 13, 2026, the AMTS Auto Show, one of Central and Eastern Europe’s most influential automotive exhibitions, officially opened. Leveraging this premier industry platform, BAIC made its full-scale entry into the Hungarian market, marking a new chapter in its regional expansion.

BAIC showcased four core models at its debut: the X55, X7, BJ30, and BJ60, covering the full spectrum of local consumers’ driving needs. The booth featured an immersive vehicle experience zone where visitors could examine each model up close and participate in interactive brand activities. Four dedicated sections covering brand heritage, core technology, expert product walkthroughs, and hands-on experiences gave Hungarian audiences a comprehensive understanding of BAIC’s legacy and capabilities.

The launch attracted over 100 representatives from leading local media, industry partners, and trade professionals, with strong consumer engagement and an enthusiastic on-site response. Brand-related content generated more than 2,400 social media interactions, and over 1,400 qualified sales leads were captured, reflecting an encouraging initial market reception.

BAIC’s official entry into Hungary represents a pivotal milestone in BAIC International’s Central and Eastern European strategy, further expanding its regional footprint and strengthening the foundation for its long-term European growth.

Looking ahead, BAIC International will leverage Hungary as a key springboard to introduce a full range of conventional and new energy vehicles, enriching its local lineup to meet diverse market demands. The company will simultaneously advance its localized sales network and after-sales infrastructure to strengthen channel coverage and service responsiveness. Through dependable quality, innovative technology, and attentive service, BAIC International remains committed to delivering a superior driving experience for European consumers and driving sustained, steady growth across the European market.

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