BAIC Showcases at Indonesia International Motor Show, Strengthening Regional Development Through Multi-Dimensional Strategy
As a crucial hub for Southeast Asia’s automotive industry, Indonesia continues to demonstrate robust market vitality and growth potential. On February 5, 2026, BAIC made its presence felt once again at the 2026 Indonesia International Motor Show (IIMS), reinforcing its brand foundation in the local market through product innovation, service upgrades, and cross-industry sports partnerships, demonstrating its firm commitment to deepening its presence in the Indonesian market with long-term investment.
The Indonesia International Motor Show, held from February 5 to 15 at JIEXPO Kemayoran in Jakarta, marks BAIC’s second participation. The automaker is now showcasing more mature localization capabilities and a clearer user-focused strategy, continuously expanding its brand influence.
Since entering Indonesia, BAIC has consistently focused on local consumer needs, launching products that combine high cost-performance with reliable quality, while establishing high-standard, professional service systems. Meanwhile, the brand continues to expand its authorized dealer network, enhancing channel coverage and service accessibility to deliver more convenient and reassuring ownership experiences for existing and potential customers. Leveraging this important motor show platform, BAIC has rolled out multiple purchase incentives and interactive benefits, creating more engaging brand touchpoints for on-site visitors and prospective customers.
During the Indonesia International Motor Show, BAIC Indonesia officially announced its partnership as the main sponsor and official vehicle provider for the international sporting event “Clash of Legends Jakarta”. This event will bring together legendary players from Barcelona and Real Madrid, generating significant anticipation among local sports enthusiasts. BAIC Indonesia will collaborate with event organizers to host multiple interactive activities and offer exclusive ticketing discounts, delivering a unique experience where automotive culture meets sporting passion. Through this event partnership, BAIC aims to achieve synergistic benefits across brand communication, event execution, and customer engagement, further enriching its connection methods in the Indonesian market.
On the customer service front, BAIC Indonesia has deepened its strategic partnership with used car platform CARSOME, launching an exclusive motor show trade-in program. During the event, consumers purchasing any BAIC model and completing a trade-in transaction will receive a cash rebate of 3 million Indonesian Rupiah, lowering the purchase threshold in a more flexible manner and optimizing the upgrade experience.
Addressing Indonesia’s diverse mobility needs, BAIC officially launched the BJ30 Hybrid Electric Vehicle at this motor show, offering three configuration versions: LITE, PRIME, and Adventure. The new model caters to multiple scenarios including urban commuting, outdoor travel, and light off-roading, combining advanced hybrid technology with practical features, providing consumers greater flexibility to make personalized choices based on their lifestyles and driving preferences.
By returning to the Indonesia International Motor Show stage and continuously expanding boundaries in sports and industry partnerships, BAIC International is steadily integrating product strength, ecosystem resources, and local demand. Moving forward, BAIC International will continue to be driven by technological innovation and centered on user value, deepening channel development and partnership networks, working hand in hand with Indonesian partners and consumers toward a more diverse and sustainable mobility future.
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