BAIC International Launches B30 in South Africa, Marking New Chapter in Right-Hand Drive Markets

On November 10, 2025, BAIC International unveiled its all-new B30 model in Johannesburg, South Africa. The event welcomed over 260 distinguished guests from government, business, media, and dealer networks. Notable attendees included Wu Peng, Chinese Ambassador to South Africa, Counselor Liu Yu, Eastern Cape Premier Oscar Mabuyane, Deputy Premier Nonqubela Pieters, Zulu Prince and Princess, and representatives from Chinese enterprises.

As a significant milestone in BAIC International’s comprehensive upgrade of its hybrid and fuel product portfolio for right-hand drive markets, the B30 launch not only showcases the brand’s new strategic positioning in South Africa but also demonstrates BAIC International’s solid progress in advancing its localization strategy. Ambassador Wu Peng highly commended BAIC’s active role in promoting China-South Africa economic and trade cooperation, stating, “the grand launch of the B30 model represents not only BAIC’s determination to expand new vehicle offerings in the South African market, but also serves as a testament to the fruitful results of investment cooperation between our two nations”.

Focus on African Market: Multi-Energy Strategy Builds Global Footprint

The successful launch of the right-hand drive B30 in South Africa marks BAIC’s commitment to a multi-energy strategy, building a product portfolio that encompasses fuel, pure electric, and range-extended technologies, offering more competitive choices for global customers.

South Africa is not only a crucial market for BAIC’s overseas operations but also a key component of its internationalization strategy. Moving forward, BAIC International will continue to use South Africa as a hub to expand throughout the African region, driving comprehensive upgrades in products, brand, and services. At this launch event, BAIC South Africa reaffirmed its strategic commitment to “deepen local roots and serve local communities”. Currently, the B30 has officially rolled off the production line at BAIC’s South African CKD facility. In the future, more models will achieve localized production, bringing high-quality, cost-effective products to South African consumers while promoting local manufacturing and employment growth.

Product Makes Stunning Debut: On-Site and Digital Engagement Create Buzz

On the morning of the event, journalists from over 40 South African mainstream media outlets experienced the B30 test drive firsthand, covering routes that included urban roads and off-road unpaved sections. Media representatives universally praised the B30’s outstanding performance in comfort, intelligence, and handling.

During the official launch segment, accompanied by a spectacular interplay of lights and music, the all-new B30 made its stunning debut to enthusiastic applause. Mr. Geza, CFO of BAIC South Africa, announced the South African market pricing and customer policies, generating tremendous excitement among attendees.

Qi Xiaohui, Deputy General Manager of BAIC International, attended the event. Three of the first B30 owners shared their trust and expectations for the BAIC brand and products. Qi Xiaohui presented them with car keys and limited-edition B30 model cars, symbolizing the shared growth and mutual trust between BAIC and its customers.

The launch event was simultaneously livestreamed online, attracting a large local audience with highly engaged commentary, further amplifying the launch’s reach and brand influence.

The successful launch of the B30 represents not only another milestone for BAIC South Africa in its journey toward localized manufacturing and brand development but also symbolizes BAIC’s unwavering commitment to its “global strategy”. Looking ahead, BAIC International will continue to leverage innovation and open cooperation as driving forces, consistently enhancing the global competitiveness of its products and services. Together with African markets, BAIC will build a sustainable, mutually beneficial automotive industry ecosystem, demonstrating the global responsibility of Chinese automotive brands.

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