BAIC Mexico Brand Upgrade and Launch of Complete Product Lineup

From January 29 to 30, 2026, BAIC International Mexico held its inaugural media communication and product showcase event in Mexico City, officially announcing the establishment of a direct enterprise operating subsidiary in the Mexican market. Representatives from 11 media outlets covering automotive and general business sectors attended the invitation-only event. The gathering focused on the company’s 2026 development roadmap and new product showcase, demonstrating BAIC International’s clear commitment to deepening its local market presence, expanding its Latin American operations, and steadily advancing its global development strategy.

During the event, BAIC International Mexico representatives engaged in in-depth discussions with media guests, providing comprehensive insights and detailed responses on key topics including the current state and trends of Mexico’s automotive market, corporate strategic positioning, dealer network expansion, and local manufacturing plans. These face-to-face exchanges deepened media understanding of BAIC International’s strategic direction and business planning, while enhancing the brand’s professional image and industry recognition in the local market.

As a rapidly growing automotive market, Mexico holds significant strategic importance in BAIC International’s overseas expansion. BAIC International Mexico will prioritize gasoline and hybrid SUV models to accelerate market penetration, while progressively strengthening its dealer network. Through continuous product innovation and market optimization, the company aims to provide local consumers with a richer selection of high-quality products and services, driving sustainable long-term growth.

Several local media outlets responded positively to BAIC International’s new initiatives in Mexico. El Economista noted that BAIC International’s establishment of a direct enterprise operating subsidiary reflects Mexico’s appeal as a rapidly growing automotive market. MotorPasión indicated that this move will help BAIC gain deeper insights into local consumer needs, enabling the company to introduce products and services better aligned with the market and further strengthen brand trust. Media representatives also praised the brand’s launch of multiple models including the BJ30, BJ40 Plus, BJ40 Pro, and ARCFOX T1. These new models not only enrich the brand’s product portfolio in Mexico but also enhance BAIC International’s market positioning, injecting strong momentum into the brand’s efforts to cultivate the Mexican market and upgrade local transportation options.

This media communication event established a bridge between BAIC International and local media, laying a solid foundation for the brand’s future development in Mexico. BAIC is embracing the opportunities and challenges of the Mexican market with a renewed commitment.

Your Privacy

When accessing our website, we use cookies to ensure an optimal browsing experience for you. The use of cookies on this website may involve the collection of information pertaining to you, including your preferences and device details. This information typically does not directly identify you, but it can provide you a more tailored and personalized web browsing experience. Because we respect your right to privacy, we provide the option to decline certain types of cookies. Please click on the different category headings to find out more about or modify our default settings. However, please be aware that disabling certain cookies may affect your browsing experience on our website and limit the services we can provide.

Privacy Statement

Your Privacy

We will need to use a cookie to retain the preferences you have selected within our cookie privacy manager. This action will lead to several outcomes:

• If you delete all cookies, you will have to update your preferences with us again.
• If you use a different device or web browser, you will have to tell us your preferences again.

Data Protection Notice

https://www.baicglobal.com

Data Controller

Located at 99 Shuanghe Street, Shunyi District, Beijing, China, BAIC (“we” or “our”) acts as the controller for the processing of your personal data. In this privacy statement, we will provide a detailed description of how we handle your personal data. We highly value your privacy and are committed to protecting your privacy.

Purpose and legal basis for processing

When accessing our website, we collect and process your IP address and browsing activity. The purpose of our processing is to identify you as a returning visitor to our website, analyze visitor behavior to improve website communication and structure, and create a profile of your interests for displaying relevant advertisements of our products and services on other websites. When possible, we may merge your online browsing activity data with the personal information you have previously shared with us.

The legal basis for our processing of your personal data, as outlined above, is based on our legitimate interests, except for instances where we merge your online browsing activity data with the personal information you have previously provided, which requires your consent. You are entitled to decline our use of these cookies by clicking on “Change Cookie Settings” located within the Your Privacy section at the top of this web page. Select the “Advanced Analytics” cookie category and deactivate them. If you have any inquiries regarding this data or any other personal data that we may process concerning you, please refer to the “Your Rights and Contact Information” section below.

We process your geolocation data to facilitate the provision of services or dealership options closest to your current location. The aforementioned functionality will be used across our entire website. Your consent for this is obtained through your browser and can be modified within the browser settings.

Disclosure / Recipients of your personal data

Your personal data will be disclosed to and processed by our affiliates and business partners for the above purposes.

Retention time

Your personal data will be retained for a maximum of two (2) years after your most recent visit to our website.