BAIC ARCFOX 77° Concept Car Wins 2025 Red Dot Design Award
The 2025 Red Dot Award winners have been officially announced, with the BAIC ARCFOX 77° concept car earning the Red Dot Design Award. As one of the world’s three most prestigious design awards, the Red Dot Design Award is renowned for its rigorous evaluation system and international authority. The ARCFOX 77° concept car stood out among tens of thousands of entries from 52 countries worldwide, earning unanimous recognition from the jury and showcasing BAIC ARCFOX’s achievements in forward-thinking design and future mobility exploration.
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The design inspiration for the ARCFOX 77° concept car draws from the Arctic ecosystem at 77° North latitude. In this extreme environment, glaciers sculpt contours through their flow, while life perseveres through harsh cold with remarkable adaptability. As a significant embodiment of the ARCFOX brand’s renewal, the ARCFOX 77° concept car is positioned as a Coupe MPV that achieves effortless mastery through supreme performance. It realizes the perfect balance between efficiency and range through a trinity of advanced aerodynamics, ultra-lightweight materials, and intelligent energy management systems.
The body of the ARCFOX 77° showcases a perfect fusion of aerodynamic efficiency and sculptural aesthetics. Its low-slung coupe-like stance combined with MPV practicality creates a visual experience that balances futuristic appeal with functionality. The vehicle is built on the ARC-FLOW design philosophy, led by world-renowned automotive design master Anthony Lo, drawing inspiration from Arctic ice gliding, ocean currents, and natural adaptation mechanisms. With a user-centric approach, it forms a forward-looking design methodology. Through meticulous design and thoughtful attention to detail, human warmth is infused into every element, from welcome lighting sequences to adaptive seating, achieving a spiritual extension through comfort and emotional resonance. It integrates physical and digital experiences, emphasizing high-efficiency performance and multi-scenario adaptability while incorporating human warmth into technology, reshaping the future mobility experience. This concept car not only presents a new vehicle form but also envisions a smarter, more sustainable, and more personalized future of transportation.
With the European design center serving as the vanguard for design leadership and cross-regional collaboration with Beijing and Shanghai, the ARCFOX 77° concept car represents the first concept vehicle crafted by Mr. Anthony Lo since joining BAIC Group. It embodies ARCFOX’s next-generation design philosophy and styling direction, marking a design philosophy of “faster but better” that leverages design’s pioneering role to create long-term value for the company’s development.
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