BAIC GLOBAL DISTRIBUTORS BUSINESS CONFERENCE OPENS, THREE MAJOR BRANDS JOINTLY EMBARK ON A NEW STAGE OF GLOBAL DEVELOPMENT
The 2025 BAIC Global Distributors Business Conference, themed “TO NEW VISTAS”, was held today in Guangzhou. More than 300 dealers, media representatives, and industry guests from around the world gathered to witness the new stage of BAIC’s internationalization strategy.
This year’s convention brought together the three major brands—BAIC, ARCFOX, and STELATO—for the first time, marking the comprehensive upgrade of BAIC’s brand strategy and the official entry into a new stage of “three-brand synergy.”
Over the past five years, BAIC has achieved leapfrog growth: annual sales increased from about 10,000 units in 2021 to nearly 70,000 units in 2025; the product portfolio expanded from ICE vehicles to hybrid and pure electric models; the ARCFOX and STELATO were fully launched overseas; the sales network expanded from more than 40 countries to more than 60; and the overseas team grew from 120 people to nearly 1,000, with global operational capabilities significantly enhanced.
In particular, over the past year, BAIC has made breakthroughs in several key markets. The production pace of the South Africa plant improved, and the “passenger–commercial collaboration” model continued to generate results. In the Gulf, North Africa, Southeast Asia, Central and South America, and other regions, multiple new models were successfully launched, accurately addressing local needs. The manufacturing, supply chain, and after-sales systems continued to mature, providing stable support for global dealers.
Based on this progress, BAIC officially released its new overseas brand architecture: using BAIC as the corporate brand, and developing the three product brands BAIC, ARCFOX, and STELATO. ARCFOX is positioned as a comprehensive brand featuring new energy; BAIC is positioned as a comprehensive brand featuring off-road; and STELATO is positioned as a premium new energy brand. The three brands complement each other and jointly drive global development.
Looking toward the new journey, BAIC will focus on three core measures: building blockbuster products, expanding market coverage, and strengthening supply chain support, focusing on key markets, enhancing localized operations, and working with leading enterprises such as CATL and Huawei to co-develop charging and swapping networks as well as intelligent connected platforms.
Wang Jianhui, Chairman of BAIC, stated: “The next five years is an important period for BAIC International's transition. With the full support of BAIC Group, we will concentrate our top resources to push our global strategy. We look forward to joining hands with all of you to ride this wave—bringing more high-quality products to markets worldwide. And we will provide global customers mobility solutions better than expectations.”
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