BAIC Global

Big BAIC Figures: Meet BAIC Design Team

Two months ago, Shanghai Auto Show, where BAIC made a major debut with the ARCFOX 77° concept vehicle, drawing significant attention from both domestic and international visitors. This represents the first masterpiece since Anthony Lo took on his role as BAIC’s Global Design VP and Chief Design Officer, marking the first concrete embodiment of the ARC-FLOW design philosophy. It has ushered in a completely new design language for BAIC’s ARCFOX brand’s next generation.

Two months after Anthony Lo joined BAIC, we conducted an in-depth interview with him (Big BAIC Figures | 12 Q&As: Talking with Anthony Lo About BAIC and Design). In reality, Anthony Lo doesn’t stand alone, he’s backed by BAIC’s entire design team. BAIC has created a magnetic hub for design talent, providing designers with fertile ground for creativity. An elite team of design professionals has converged here from around the globe, including seasoned designers who previously worked for international tier-one brands and have accumulated deep industry experience and design expertise throughout their careers. In this edition of “Big BAIC Figures”, join us as we introduce you to BAIC’s Design Team.

Design as the driving force for global leadership, avoid homogeneous designs, while advanced design strategy to create avant-guard and unique brand identities. From Beijing to Shanghai, We look for different oriental ideas.

Design leadership determines the height of brand design

BAIC Group has enlisted globally renowned Chinese designer Anthony Lo. He has held key positions at top automotive brands. Since joining BAIC Group, he has been dedicated to establishing new design strategi c priorities to align with BAIC Group's long-term development vision. With a design style of rigor, coordination, simplicity and innovation, his professional capabilities will help BAIC reach new heights in the field of automotive design.

" Anthony Lo: I feel fortunate that my passion is also my work.

I have been fortunate to lead design teams for multiple global automotive brands.Regardless the different stories, I have come to realize: design is something truly significant and meaningful. "

Globalized teams create outstanding design quality，BAIC Group has swiftly assembled a team of outstanding designers worldwide. Among them are senior forward-looking designers and senior product designers from international automotive brands.

First-class team equipped with globalized design and development resources. BAIC Design has multiple international design institutions, including Beijing Design Center, Shanghai Design Center, and European Design Center.

Through the synergy of various design centers around the world, the efficiency of design has been effectively improved, through the design competition of different teams, the quality of design has been effectively improved.

headquarter of BAIC design

National level industrial design center, as the core base of BAIC Design, covering the entire process from conceptual design to clay model production, with forward development capabilities, creating benchmark models such as the Arcfox Alpha S5, Beijing BJ40, BJ60, and Stelato S9.

BAIC design shanghai

As a gathering place for coastal design talents, it stands out in the fierce market competition with its diversified design perspectives and in-depth scenario studies, which give deeper emotions and values to the products.

BAIC design europe

To strengthen its global design footprint, BAIC's European Design Center leverages European creative resources and talent to advance strategic design for its brands. The design team rapidly delivers globally competitive solutions through specialized research. Collaborating closely with Beijing and Shanghai teams, it fosters cross-cultural inspiration to elevate BAIC's design excellence.

Advanced Design Strategy: Transforming Design into the Driving Force for BAIC. Under the guidance of Mr. Anthony Lo" Future-back Approach", BAIC has integrated advanced design into its strategic core. Relying on cross-regional pre-research technologies and user needs in Beijing, Shanghai, and Turin, the company uses design philosophy to drive corporate leap forward, it helps build differentiated competitive advantages in the industrial elimination race.

The all-new Arcfox concept car 77 ° draws design inspiration from the natural landscapes of the polar regions, interpreting the essence of ARC-FLOW design philosophy with four core design concepts: Phygital, Hyperficient, Adaptive and Embracing.

As a model of ARC-FLOW design philosophy, ARCFOX 77° combines coupe dynamics with MPV space advantages in appearance, offers a flexible interior layout.

77° seamlessly combines cutting-edge technology and nature. Its every design element is carefully crafted for better aesthetics and performance. It innovatively creates the Coupe MPV category, merging MPV space with coupe's sporty and aerodynamic form. This design meets Chinese market needs for space and aerodynamics better than traditional crossovers.

Create a international-standard brand design experience, World-class design leaders+ global team of design talent+ Advanced Design Strategy. When design thinking evolves from incremental to transformative, its role shifts from reactive problem solving to proactively exploring uncharted possibilities. Breaking boundaries through self-innovation is the key to elevating design beyond a mere tool-it becomes the core driver of experience evolution and cultural reconstruction.