BAIC SECURES MULTIPLE INTERNATIONAL AWARDS, GAINING FURTHER RECOGNITION OVERSEAS
Looking back,
BAIC has shown steady growth in overseas markets
At the recently concluded Indonesia International Auto Show, the BJ40 was awarded the “Most Popular SUV 2025” title, once again winning favor in international markets thanks to its outstanding design and product capabilities. Looking back, BAIC has shown steady growth in overseas markets, with models like the BJ40, BJ30, and X55 II receiving numerous awards both domestically and internationally.
At the highly influential Arab Car of the Year (ARABCOTY) competition in the Middle East, the BJ30 was named the “Best Hybrid SUV of 2024” for its hybrid technology advantages in energy efficiency, power, environmental protection, intelligent control, range, and comfort. Meanwhile, the BJ60 took home the “Best Seven-Seater SUV of 2024” award.
Beyond its off-road lineup, the X55 II received the “Best Family SUV” award at the South African Car of the Year (COTY) competition in June 2023, along with Top Gear’s “2023 Readers’ Choice Award”, claiming top honors in South Africa’s automotive industry twice within a single year. Top Gear South Africa, which consistently upholds its brand values and high standards, enjoys an excellent reputation among both the South African automotive industry and consumers. Since its launch in the South African market in November 2022, the BAIC X55 II has gained widespread recognition. Thanks to its outstanding performance, innovative design philosophy, and exceptional market success, BAIC has secured multiple prestigious awards globally, earning significant recognition in international markets.
From exporting products to exporting technology,
from manufacturing output to developing technological brands
From exporting products to exporting technology, from manufacturing output to developing technological brands, BAIC has consistently prioritized high-quality sustainable development and new energy technology in its overseas operations. In 2024, BAIC new energy made history as the first Chinese automotive company to license technology to an international giant when it granted Steyr (USA) the intellectual property rights for the E/E architecture of the ARCFOX αT, which was developed on the BE21 platform. In the new energy ecosystem space, ARCFOX earned the prestigious IDA International Design Award for its proprietary charging station family. Additionally, BAIC has established a strong local presence in various markets through overseas manufacturing facilities, subsidiaries, and localized management approaches.
Quality brand assets are the cornerstone of sustainable business success. The challenge for companies is how to introduce their brands to overseas markets, foster positive brand recognition, and build reputation and loyalty. BAIC addresses this challenge by adapting to local users’ media consumption habits and trends, continuously innovating their social media marketing strategies through high-quality localized content.
In 2024, BAIC’s creative use of augmented reality on Snapchat earned them the prestigious 12th Topdigital Innovation Marketing Award. Beyond social media, BAIC strategically invests in global sporting event partnerships, ESG initiatives, and community marketing. These efforts enhance brand value while strengthening connections with consumers worldwide, embodying their customer-centric philosophy of “Always be with you”. This sustained investment in brand building not only elevates the company’s image but also creates a solid foundation for future market expansion.
In recent years, BAIC has actively advanced its global expansion strategy, continuously increasing its influence in worldwide markets through technological innovation, quality enhancement, and service optimization. These international awards not only validate BAIC’s past achievements but also serve as motivation for its future growth. Moving forward, BAIC remains committed to delivering superior products and services to customers around the world.
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