Global Media Convene at BAIC to Experience Auto Industry Charm
Showing the world how BAIC perfectly integrates modern design
with oriental culture to form a unique “Capital Beauty” design philosophy.
On May 19, 2024, media and dealers from
five countries including Egypt, Indonesia,
Poland, Qatar, and the United Arab Emirates
are coming to Beijing to attend the NEW
EVOLUTION OF BAIC 2024 MEDIA CHINA TOUR.
Through a series of visits, test drives and other
activities, they jointly witnessed the outstanding
performance of BAIC’s products in terms of
strength and innovation vitality.
The media from the five countries will be
going deep into the core areas of BAIC Group,
especially the Design Division, where the company’s
top R&D and design forces are gathered, showing
the world how BAIC perfectly integrates modern
design with oriental culture to form a unique
“Capital Beauty” design philosophy.
BAIC has been committed to becoming a leader in high-quality and
beautiful travel life for a long time.
In the historical culture exhibition hall and media exchange meeting, the vivid presentation of BAIC’s sixty-six years of development and glorious achievements allowed the media to fully understand the development context, innovation capabilities and future trends of the capital's automobile industry.
Zhao Pengfei, Vice President BAIC of INTL, pointed out in the sharing session: "BAIC has
been committed to becoming a leader in high-quality and beautiful travel life for a long
time. We will work with global partners to embrace change and promote BAIC Brand overseas development.”
BAIC BJEV, as an important segment of BAIC
Group, also shined in this event. Media
representatives visited BAIC BJEV Company
and appreciated the charm of Blue Park's core
3-E technology, intelligent networking, and
autonomous driving technology.
At the ARCFOX showroom, they experienced
new models and gained an in-depth understanding
of ARCFOX’s commitment and efforts in channel
development, network operations and improving
global user experience.
The theme of this media trip in China is NEW EVOLUTION OF BAIC. “As a continuation
of the BAIC GLOBAL DISTRIBUTOR BUSINESS EVENT during the Beijing International
Auto Show in April 2024. We sincerely hope that BAIC can give all guests a comprehensive understanding of BAIC through this series of China tour activities.
Continuous innovation and change, solid brand strength, and experiencing the profoundness of Chinese culture and the hospitality of people in Beijing can allow media friends on the scene to truly feel BAIC’s excellent product strength.” said Yang Nanhua, Executive Director & CEO of BAIC INTL.
BAIC Group is not only demonstrating its manufacturing capabilities and product features, but also conveying a brand concept and cultural value, which is crucial to enhancing BAIC Group's brand image in the global market. In this way, BAIC Group can effectively convey its brand story and corporate values to global consumers, further expanding its influence in the international market. In addition, BAIC Off-Road Vehicles is also committed to promoting off-road culture, continuously improving the international competitiveness of its products, and deepening the development of international channels to provide better service to users.
At the off-road vehicle factory, the media visited the stamping, body, and assembly workshops, and experienced the military manufacturing standard BAIC's leading position and technical strength in the field of off-road vehicles. More importantly, they had in-depth communications with engineers and technicians to understand the stories and technological innovations behind the vehicles.
During the test drive session, the media experienced the powerful charm of BAIC's comprehensive product line. BAIC displayed a series of models, including ARCFOX αS, αT, S5, T5, BJ30, BJ40, BJ60, ALL NEW X7 and X55II, etc. These models represent BAIC's coverage in different markets and consumer groups, demonstrating its diversity and comprehensiveness. Each model was introduced in detail, letting media friends understand the outstanding highlights and excellent performance of various models.
During test drives, media representatives spoke highly of the excellent performance of these models. The BJ series has demonstrated its strong comprehensive off-road capabilities and is highly praised for its cool appearance and reliable performance, which has undoubtedly enhanced its competitiveness in the off-road vehicle market. The ARCFOX series of vehicles demonstrates BAIC Group's innovation and impressive strength in the field of electric vehicles.
This media tour in China will undoubtedly further
promote the influence and popularity of BAIC on
the international stage. Throughout the media tour,
BAIC presented the company’s vision for the future
of mobility, providing media representatives with an
inspiring and unforgettable experience.
They deeply feel not only the charm of BAIC,
but also an in-depth understanding of China's
history and culture, and at the same time established
a closer cooperative relationship with BAIC. This is not
only a reporting event, but also a journey of in-depth
exchanges and cooperation between China and foreign
countries, which has injected new vitality and impetus
into the development of the global automotive industry.
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