BAIC Global

BAIC BJ60 Emerges as the Ultimate Fusion of Off-Road Prowess and Family Enjoyment

On December 15, 2023, BAIC officially launched the

BJ60 in the UAE. This vehicle not only inherits

BAIC's robust expertise in off-road capabilities but

also showcases the brand's advancements in urbanization

and smart technology. The BJ60 effortlessly handles

challenging off-road conditions while ensuring a relaxed

and comfortable driving experience, leaving a lasting impression.

Specifically, the front design of the BJ60 boldly

innovates on BAIC's off-road family design tradition.

The narrow grille incorporates a redesigned family

U-shaped five-hole element, illuminated by LED strips,

complemented by a U-shaped four-point headlight

assembly and lower LED daytime running lights,

further enhancing the vehicle's recognition.

The black-painted bumper below protrudes from the

body, exuding a rugged and powerful appearance.

The SUV maintains a standard structure, with dimensions

of 5020/1955/1925mm (length/width/height) and a

wheelbase of 2820mm, positioning it as a mid-size SUV

with a distinctive off-road vibe.

The vehicle

boasts a full-size panoramic sunroof,

providing an enhanced visual experience.

In terms of interior features, the BJ60 is equipped with

comfort options such as ventilated and heated front

seats, along with multi-color ambient lighting to appeal

to younger drivers. The new model features an electronic

gear lever, a functional button area underneath, and a

piano black-painted layout on the right, significantly

elevating the overall refinement. Additionally, the vehicle

boasts a full-size panoramic sunroof, providing an

enhanced visual experience.

The BJ60 seamlessly blends off-road capability,

luxury comfort, and smart technology, making it an

excellent choice for domestic off-road enthusiasts.

8-speed gearbox, it also incorporates a 48V Light

Hybrid (MHEV) system. The 48V MHEV system

contributes to smoother starts and quicker acceleration.

In terms of off-road performance,

it undoubtedly stands out.

In real-world testing, the BJ60's starting performance

was noticeably more relaxed and easily manageable

than many other rugged off-road vehicles previously

driven. Despite its length exceeding 5 meters, the BJ60

felt agile and robust on actual off-road segments.

It retains classic off-road features, including high ground

clearance, non-unibody construction, part-time four-wheel

drive, and three differential locks.

The All Terrain System covers 17 driving modes,

coupled with crawl control system,

360 Panoramic Image, and 180 Transparent Chassis.

In terms of off-road performance, it undoubtedly stands out.

The BJ60 exhibits remarkable ride comfort during

intense off-road experiences. The non-load-bearing

body and four-wheel independent suspension system

not only ensure linkage rigidity but also provide

excellent vibration isolation, significantly reducing

road impact forces and greatly improving comfort

and smoothness.

The BJ60 displayed a more flexible

adherence to bumpy road conditions, avoiding intense

lateral and longitudinal bouncing. Passengers experienced

a sensation of descent rather than a feeling of falling,

creating an extraordinary comfort experience.

BAIC demonstrated a precise understanding of

emerging consumer trends, such as urbanization

and smart technology.

The BJ60 features an L2-level high-level

intelligent assisted driving system, etc.,

surpassing many vehicles in its class

and even outperforming

numerous new energy vehicles

marketed for their smart capabilities.

As a part of the off-road family, BAIC is not resting

on its laurels but rather taking a consumer-centric

approach, actively advancing in terms of

cost-effectiveness and smart technology.

This commitment provides consumers

with an enriching

and exciting automotive

lifestyle experience.