
From 'New' to 'Heart':
A Comprehensive Overview of BAIC at the 2023 Guangzhou International Automobile Exhibition
The Guangzhou International Automobile Exhibition arrives on scheduled at the end of the year, is serving as China's automotive industry "final exam" for 2023 and the opening "baseline test" for 2024.

What kind of products can truly
lead the trend of the times?
What kind of technologies can
genuinely satisfy consumers’ needs?
What kind of details can
genuinely touch people’s hearts?
These three open-ended questions require every automotive
manufacturer to provide answers.

From
"new releases"
to
"heartfelt touches"

At this year's Guangzhou International Automobile Exhibition, BAIC Group, with its brands Arcfox, BAIC Motor, Beijing Benz, and Beijing Hyundai, presented a comprehensive lineup of new strategic models, innovative technology applications, and thoughtful practices regarding the customer's automotive ecosystem. From "new releases" to "heartfelt touches," BAIC's approach precisely outlines the future development path.



New BJ40 Launch–Arcfox Unveils New Models

BAIC Unveils the Secrets of "New Releases"
at the Guangzhou International Automobile
Exhibition

In the exhibition, over 1,100 vehicles from global automotive manufacturers were displayed, nearly 60 premiering new models have become the focal point of industry and consumer. BAIC Group brought various new vehicles, including both self-owned and joint-venture brands. The debut of these new vehicles is based on our strategic plan.
In the past year, BAIC Group has introduced several new product categories, including the intelligent pioneer X55II, the all-terrain expert BJ60, the intelligent family-oriented Arcfox Kaola, the all-electric luxury vehicle Mercedes-Benz EQE, and the family-friendly SUV Beijing Hyundai Mufasa. These "new names" have provided BAIC with abundant momentum in the competitive automotive market. In the Guangzhou International Automobile Exhibition, the newly launched BAIC vehicles underscored the iterative evolution of classic models.

A decade ago, the Beijing BJ40 burst onto the scene,
carved out a niche in the complicated SUV market that
had been dominated by foreign brands for a long time,
had been a great support for Chinese self-owned brands.
After a decade of growth, the BJ40 has become a
generational classic but is now facing new
challenges—how to evolve and maintain the timeless
vitality of remarkable off-rode model.
The all-new BJ40 arrives well-prepared,
owns distinctive exterior styling, advanced
intelligent configurations, comprehensive
comfortability upgrades, and a continuation
rugged heritage and safety features.



The all-new BJ40 arrives well-prepared, boasting distinctive
exterior styling, cutting-edge intelligent configurations, comprehensive comfort upgrades,
and a continuation of its rugged heritage
and safety features.
BAIC Arcfox presents the Arcfox αT5

Within the BAIC Arcfox family, the Alpha (α) series
stands out as the pioneers .
As the debut of the first SUV Arcfox αT model,
the first sedan Arcfox αS, the first
fully-equipped intelligent driving product
Arcfox αS Pioneer Edition, and the
health-focused Arcfox α Forest Edition series,
BAIC Arcfox now presents the Arcfox αT5
at this year's Guangzhou International Automobile Exhibition.

Positioned as a multifunctional and top-tier "family car,"
the Arcfox αT5 can comprehensively satisfy most needs of a
family's first vehicle, and has succeed to the excellent genes
of BAIC Arcfox in terms of health and safety.
It is also the first model in the same class
equips an 800V high-voltage supercharging system.
User Defines Functionality
Worried about charging anxiety? The Arcfox αT5 has equipped the industry's only 800V high-voltage supercharging system, which can provide 260 kilometers driving range within 10 minutes charge, and thanks to the TMS 3.0 thermal management system there is a 15% driving range increase in winter. Worried about driving range anxiety? The drag coefficient of Arcfox αT5 is as low as 0.245, which can help achieving a segment-leading range of 660 kilometers with the energy consumption of 13.9 kWh per 100 kilometers, this makes the lowest in the same class.

Worried about radiation? The Arcfox αT5 utilizes targeted electromagnetic anti-interference technology, ensuring radiation levels remain significantly lower than a mobile phone in most conditions. Worried about space? The Arcfox αT5 not only has an ultra-high "space utilization rate" but also features considerate "fine decoration." The interior dimensions are beyond similar products, with a programmable cabin which can provide four preset modes and 93 sub-functions. Simply program ahead and then you are good to go.
Understanding the concept of scenario-based vehicle development, BAIC plants technology in the hearts of every car owner and applies the principle to daily driving.


ARCFOX αT

IN THE ALL NEW BJ40,
TECHNOLOGY
ENSURES A SECURE
JOURNEY FOR USERS



Advanced features such as the off-road five-screen intelligent cabin, the innovative internal anti-rollover safety frame, and the domestically leading military-grade hydraulic bulge stealthy design provide new BJ40 a unique competitive edge. 27 intelligent sensors, L2.5 intelligent driving assistance, standard 50-meter trace reversing, automatic parking, and remote parking provide a more delicate "soul" to this "tough guy."
The integrated dual-beam structure, upgraded key materials in critical areas, and self-developed ATS system of new BJ40 help to continue the advanced performance.

BEIJING BENZ AND
BEIJING HYUNDAI
DISPLAYED THE
FLAGSHIP MODELS

Since its inception, the E-Class has been a paradigm of Mercedes-Benz aesthetic design and a pioneer in intelligent technology since founding. E-Class is also the first domestically produced model by Beijing Benz. The all-new long-wheelbase E-Class, unveiled at the Guangzhou Auto Show, was manufactured upon the "gas & electric" product strategy, and incorporated several luxury configurations exclusive to the Chinese market.




At the Beijing Hyundai stand, the 11th-generation Sonata and the 5th-generation Santa Fe made their joint appearance. The simultaneous release of these two flagship models demonstrates Beijing Hyundai's continuous commitment to excellence which marks a new era in the sincere cooperation between BAIC Group and Hyundai Motor Group.
Based on classic products, BAIC has developed new categories and strategically lunched “new” products, demonstrates a meticulously formulated product evolution roadmap.



In the first three quarters of 2023, BAIC Group has achieved the sales of 1.235 million new vehicles, a year-on-year increase of 13.4%. operating income of 365.09 billion RMB, and a year-on-year growth of 9.3%, that BAIC Group is on an accelerating growth route.
In the year-end Guangzhou International Automobile Exhibition, BAIC Group had presented new products of innovation, breakthrough, and caring, technologies of applications, and service for ecosystems, demonstrated boundless vitality and potential. There are full of expectations for the vision of BAIC Group in 2024.