IGNITING TERMINAL CAPACITY|DISCOVER BAIC TO ACCELERATE SUCCESS

From October 15th to 21st, BAIC took the opportunity to organize an extraordinary event, the 2023 BAIC GLOBAL EXCELLENT SALES AND AFTER-SALES MANAGER CHINA TOUR, gathering the outstanding sales and after-sales managers from more than 20 countries, comprising a total of nearly 50 individuals.

This time, the managers were given an exclusive opportunity to visit BAIC's Off-road Vehicle Factory, Design Division, BAIC BJEV, and BAIC BLUEPARK. They also participated in a series of trainings and courses.

BAIC empower the market operation capability

As BAIC’s territory continues to expand, the importance of terminal enabling and management has gradually increased over the years. This year also marks BAIC INTL's 10th anniversary. To strengthen the terminal sales capacity, various training courses have been provided to exceptional sales and after-sales managers from all over the world.

Throughout the event, managers gained a deep understanding of BAIC products, experienced BAIC’s corporate strength, and got aspirations from the Chinese mindset.

“I find it quite useful. I think that this kind of event can help to gain more brand respect all over the world,” commented Amil Isgandarov, Head of the Procurement Department at IDEAL MOTORS LLC.

Andrea Michelle Ramirez Abraham, Branding Manager from CORIMOTOR also shared her thoughts, saying, “I love it. I am here actually because we see this as a fantastic opportunity. They chose to send me to receive the message, so I can teach and demonstrate what I learned.”

A platform for excellent managers to share ideas and grow together

This time, BAIC provided not only the chance to enhance practical skills but also the platform for managers to communicate and exchange their thoughts and ideas for different markets, showcase their valuable insights, and get inspired through group discussions and brainstorming sessions.

“Everything was very well-prepared, and the topics were very impressive. We had discussions and listened to very interesting things. I am very impressed.” said Jerzy Prządka, Marketing Manager from Matsuoka Motor.

Enhancing digital BAIC recognition through Chinese Internet marketing strategy

To keep up with Internet trends and update online marketing strategies, an insightful social media training session was organized. Managers were enlightened about harnessing the power of platforms like TikTok for effective product promotion.

"It was very interesting. I personally discovered that we can't ignore the importance of social media at this time. We learned about TikTok, which was a great experience. I believe when we return to our country, we will invest more effort to have a stronger presence on TikTok," shared Anne Marie Mbayang Diene, Director of Commercial and Marketing from Caetano Formula West Africa, SA.

This event truly showed BAIC’s commitment to excellence and gratitude towards the distributors. By providing this remarkable experience, BAIC strengthened its partnership with the global network while empowering managers with tools and knowledge to propel BAIC's success even further. This grand event has solidified BAIC's position as an industry leader and set the stage for continued growth and prosperity in the Chinese automobile market.

This event marks the beginning of BAIC's overseas excellent sales and aftersales training series. In the future, BAIC will continue to carry out these training and exchange activities according to different themes and regions, continuously improve terminal marketing service capabilities, pay attention to the operational quality of terminal networks, and build an excellent marketing service team in various markets, continuously contributing to the sustainable development of the BAIC brand.