Ivo Groen dirigirá el Centro de Diseño de BAIC en Europa, expandiendo el mapa global de diseño de BAIC

Sr. Ivo Groen

Se une oficialmente a BAIC Design Europa

como Director de Diseño de BAIC Design Europa

El 7 de enero de 2026, BAIC Design anunció oficialmente la incorporación a su equipo del reconocido diseñador automovilístico neerlandés Ivo Groen, quien asume el cargo de director de diseño del Centro de Diseño de BAIC en Europa. Ubicado en Turín (Italia), la «capital europea del diseño automovilístico», el centro se centrará en el desarrollo de vehículos conceptuales y en la investigación de diseño prospectivo, estableciendo una sinergia de «doble centro» con el centro principal de diseño de Pekín.

El Sr. Groen inició su carrera en 1990 en el Grupo PSA de Francia, donde participó sucesivamente en el diseño de modelos clave como el Peugeot 107, el SUV DS 7 Crossback y la berlina ejecutiva DS 9, redefiniendo la identidad visual de las marcas.

A partir de 2021 se incorporó al sistema de diseño de Geely como director de diseño creativo de Lynk & Co, encargándose de la dirección creativa de modelos como el Lynk & Co 08 y contribuyendo a establecer su lenguaje de diseño, con lo que acumuló una sólida experiencia en la coordinación de equipos de diseño intercontinentales entre China y Europa.

De cara al futuro, aprovechará plenamente la amplia experiencia acumulada en el escenario internacional para liderar al equipo de BAIC Design en la exploración de nuevos enfoques, creando de forma continua para los usuarios de todo el mundo productos excepcionales que conjugan valor estético e innovación tecnológica.

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