
As the CAPITAL of China, Beijing is the unity of
tradition and modernity, conveys the
temperament of order, firmness and
trustworthiness, and represents the confidence,
glory and dream of Chinese culture.

Glory
Dream
CAPITAL BEAUTY: KEYWORDS OF THE DESIGN
CONCEPT ARE...

Confidence
Peaceful, calm, simple
but not shallow
but not shallow
Warmth
Friendly, practical, comfortable
but not exaggerated
but not exaggerated
Oriental Style
Unique,aesthetic,stylish
but not conservative
but not conservative
COLOUR
AESTHETICS
OF
CAPITAL
BEAUTY



The essence of
"leaving
blank"
expands new
reverie
MODERN
SIMPLICITY
SIMPLICITY
If one word can be used to describe the
biggest feature of ancient Chinese
painting and calligraphy culture, it must be
BLANK. It can be said that the white
space is the essence of the Chinese art
form, a unique Oriental and very special
artistic expression technique.

WARM
EXPERIENCE
EXPERIENCE
"Purity of Confidence" and "Warm
Wisdom" are the design concepts of BAIC
Group's BEIJING brand. Whether it is exteri-
or design or interior design, from the per-
spective of users, experience a feeling of
unlimited freedom, bring positive feelings
to future users, and convey the maturity
and confidence of brand design from the
emotional value.

